There was a season of my life when the only time I could work was during nap time.
One solid 90-minute window — if I was lucky.
I’d sit down, heart racing, trying to do all the things at once: client work, social posts, website tweaks, figuring out SEO, and maybe sneak in a bite to eat.
But here’s what I learned the hard way:
You don’t need more time to grow a business.
You need a clearer strategy.
Especially when you’re balancing diapers and client deadlines.
What I Stopped Doing (That Saved My Sanity)
I stopped:
- Trying to be everywhere online
- Posting just to stay “visible” – you know… the post and pray it does something
- Wasting time tweaking things that didn’t bring in leads
- Telling myself I had to do everything alone
I realized that doing less, better was the key.
So I built a streamlined, repeatable system that worked with my limited time — not against it.
What I Started Doing Instead
If you’re short on time (and energy), here’s what actually works:
1. Focus on Visibility That Converts
Instead of being on every platform, I focused on my website and local SEO.
As a small business owner in Rockford, I optimized my site with the right keywords and created content that answered real questions. That meant showing up in search — not just on social.
Want to attract local clients? Prioritize small business SEO services, not just social media trends.
2. Batch One Core Piece of Content Each Week
For me, it was a blog.
One blog could be repurposed into a week’s worth of content, emails, or talking points. I didn’t have to start from scratch every time I sat down to write.
One nap-time blog = multiple touchpoints with potential clients.
3. Build a Website That Works Harder Than You Do
Your website should act like a 24/7 employee.
It should explain who you help, how you help, and how to get started. Period.
If it’s not doing that? It’s time for an upgrade.
I now offer website design services in Rockford specifically built to help small businesses convert more of the traffic they already have.
This Isn’t About Hustle. It’s About Harmony.
You can absolutely grow your business in the margins — if you build the right systems.
Marketing with a nap schedule isn’t about doing less just to survive…
It’s about doing the right things that move your business forward without stealing your peace.
Want to Know Where to Focus First?
If you’re tired of guessing, start with clarity.
Get a personalized Local Business Analysis Report — it’s a free deep-dive into what’s working (and what’s not) in your current strategy, so you can stop wasting time and start making moves that matter.
