Our Blogs

This is Part 2 of a three-part series on GEO and sustainable visibility. If you missed Part 1, you can read it here. As conversations around AI and generative search grow louder, many service-based business owners feel the familiar pressure to keep up. New acronyms...

For a long time, visibility online was about one thing. Ranking. If your website showed up high enough in search results, you were considered “doing well.” The goal was to be found, clicked, and explored. That is changing. Today, people are not just searching for...

At some point in business, clarity begins to replace guessing. You are no longer speaking to everyone. Your messaging feels more focused. You can name who you serve and why. And yet, many capable business owners find themselves stalled right here. They have an ideal...

Why the system matters more than the surface For a long time, digital marketing rewarded what could be seen. A custom-built website, a carefully curated Instagram grid, a growing audience size. These used to signal momentum. And while they still matter, they are no...

If the idea of “networking” makes you picture awkward mixers, forced conversations, or handing out business cards you never follow up on, you are not alone. Most parents building service-based businesses want genuine connection, not transactional relationships. You...

(And Why Ignoring It Is Costing You Visibility) If local clients cannot find you on Google, it does not matter how beautiful your website is. I know that sounds blunt, but it is one of those truths that saves you a lot of wasted effort once you really let it sink in....

Most business owners do not burn out because they are careless. They burn out because they are capable. They know how to write the email. They can post on Instagram. They can figure out the backend system, update the website, troubleshoot the tech, and follow up with...

If you’ve ever found yourself staring at a dozen open tabs, comparing marketing agencies and wondering, “How am I supposed to know who’s actually the right fit?” you’re not alone. Most of the entrepreneurs I work with reach this moment eventually. Their business is...

When I was a teenager, a teacher mentor of mine told me something that I’ve carried with me for years: “If your initials appeared anywhere on the project, I knew it was done right.” It stopped me then, and it still stops me now. Not because it praised me, but because...

This is one of the most common questions I hear from small business owners. And I get why. A website is a meaningful investment, and if you have ever paid for something that did not deliver, you learn to ask better questions. You want to feel confident, not pressured....

(Especially When You Are Gifted, High IQ, and Parenting at the Same Time) There is a quiet pattern I see again and again in high-capacity entrepreneurs. Not because they are doing anything wrong. But because their minds work differently. If you grew up gifted, highly...

There’s a moment in every entrepreneur’s journey that no one really warns you about. It’s the moment when something that used to work — a strategy, a platform, a message, a way of showing up — suddenly… doesn’t. Not because you’ve done anything wrong. Not because the...

There’s a moment that happens for almost every woman I work with. She’s sitting across from me (or on Zoom), talking through her to-do list, her ideas, her client work, her marketing… and she pauses. She’s capable. Driven. Clear on her gifts. But she’s stretched thin....

Let’s be honest… letting go is hard. Especially when you’ve built your business from scratch. You’ve worn every hat, answered every email, handled every client interaction, and made every decision. So when it’s time to bring someone else into your business, it’s not...

You did it! You’ve got your Ideal Client Blueprint in hand. Now you know who your dream clients are, what they care about, and exactly how to connect with them. That’s a huge step. But here’s the thing: clarity alone doesn’t grow a business. Implementation does. So...

There’s this quiet pressure I see a lot of business owners carrying — especially women who’ve built something from the ground up. The idea that if they were really serious, they’d already know how to market themselves. That if they just tried harder, they could figure...

If you’re a small business owner trying to grow online, you’ve probably asked yourself: 👉 “Which social platform should I be on?” 👉 “Do I really have to be everywhere?” Let’s start with the honest answer most “marketing experts” won’t give you up front: No — you do...

Let me guess... You’ve been told (or felt pressured) to be “more consistent” online. “Post every day.” “Show your face more.” “Keep showing up — even when it feels like no one’s listening.” And while consistency can be helpful… here’s the truth: Showing up more often...

In Part 1 of this series, we talked about how your website shouldn't just "sit there" looking pretty — it should be working for you. Not just a digital business card, but a 24/7 employee that attracts, connects, and converts. Today, we're digging deeper. If your...

If you’ve been following this Website That Works series, we’ve covered a lot: Part 1: Why your website might not be working (even if it looks good) Part 2: The 5 things your site needs to convert Part 3: What most pretty websites are missing under the surface But...