by Veritas Growth Collective | Aug 13, 2026 | Blog
Someone tells you that you need a funnel, and immediately there is a diagram involved. Boxes, arrows, a shape narrowing toward the bottom, and usually a piece of software with a monthly fee attached to it. It sounds like infrastructure, which makes it sound expensive...
by Veritas Growth Collective | Aug 13, 2026 | Blog
You know within about 3 minutes. Somewhere in the first few exchanges of a discovery call, it becomes clear that this person is not going to hire you, or worse, that she might and it would be a mistake for both of you. She is 2 years earlier than your work makes sense...
by Veritas Growth Collective | Aug 10, 2026 | Blog
Ask most established service firm owners where their clients come from and you will get some version of the same answer. Word of mouth, mostly. A few from the network. One or two who found us somehow and we are not entirely sure how. That is not a weakness. A business...
by Veritas Growth Collective | Aug 10, 2026 | Blog
There is a document in your Google Drive called something like Marketing Plan 2026. You spent real time on it, possibly a whole weekend. It has sections. It might have a competitor analysis in it. You have opened it twice since. This is close to universal among...
by Veritas Growth Collective | Aug 10, 2026 | Blog
You have probably seen the countdown timer. It sits at the bottom of a sales page ticking toward some deadline, and then you close the tab, come back the next afternoon, and there it is again with a fresh 47 hours on the clock. Everyone involved understands the...
