Our Blogs

If you’re a small business owner trying to grow online, you’ve probably asked yourself: 👉 “Which social platform should I be on?” 👉 “Do I really have to be everywhere?” Let’s start with the honest answer most “marketing experts” won’t give you up front: No — you do...

Let me guess... You’ve been told (or felt pressured) to be “more consistent” online. “Post every day.” “Show your face more.” “Keep showing up — even when it feels like no one’s listening.” And while consistency can be helpful… here’s the truth: Showing up more often...

In Part 1 of this series, we talked about how your website shouldn't just "sit there" looking pretty — it should be working for you. Not just a digital business card, but a 24/7 employee that attracts, connects, and converts. Today, we're digging deeper. If your...

If you’ve been following this Website That Works series, we’ve covered a lot: Part 1: Why your website might not be working (even if it looks good) Part 2: The 5 things your site needs to convert Part 3: What most pretty websites are missing under the surface But...

There’s this quiet pressure I see a lot of business owners carrying — especially women who’ve built something from the ground up. The idea that if they were really serious, they’d already know how to market themselves.   That if they just tried harder, they could...

Let’s talk about one of the sneakiest reasons your marketing might not be working the way you want it to. You’re showing up online. You’re sharing your offers. You’re doing “all the things”... but it still feels like no one’s really listening. And here’s the truth: It...

If you’ve ever googled “how to market your business online,” you already know... There’s no shortage of advice. But most of it feels like too much, too fast — especially when you’re running a local business with limited time and resources. You’ve got a storefront (or...

Most local business owners I meet are doing their best to figure out marketing as they go. They’ve got: A website (kind of) A Facebook page Maybe some posts on Instagram And a running list of things they should be doing but haven’t had the time to figure out yet Sound...

I used to think that visibility meant constantly showing up. So I’d post something—anything—just to check it off the list. A quote. A Canva graphic. A quick caption with no real direction. And while I felt productive, the truth? It wasn’t moving the needle. Likes...

If you've ever thought to yourself, "I just need to post more consistently," you're not alone. That's the advice most business owners are given: Just keep showing up. Stay visible. Create more content. But here's what I've learned — both in my own business and working...

In Part 2 of this series, we broke down the 5 must-haves every small business website needs to actually convert — from clear messaging to SEO essentials. But what if you already have a beautiful website? You invested time (or money) into the design. It looks polished....

If you’re a small business owner, chances are you’ve said something like this: “I know I need to market my business better… I just don’t know where to start. Or who to trust.” Totally valid. In fact, one of the biggest reasons local business owners delay getting help...

You launched your website. You checked it off the list. It's live. It looks good. But here's the question most business owners don't ask: Is it actually doing anything? I talk to so many small business owners here in Rockford who have a website, but aren't sure what...

There was a season of my life when the only time I could work was during nap time. One solid 90-minute window — if I was lucky. I’d sit down, heart racing, trying to do all the things at once: client work, social posts, website tweaks, figuring out SEO, and maybe...

When you first started your business, you probably did what most of us do: You built it on grit. You figured things out as you went. You learned by doing — late nights, early mornings, Googling your way through every next step. And it worked. You made it this far. You...

There was a time in my business where I thought exhaustion was a badge of honor. Late nights. Early mornings. Cramming work into every nap, every spare second I could find. It looked like commitment on the outside. But it felt like burnout on the inside. And I know...

I see it all the time. A small business owner hits that “it’s time to upgrade” moment — and the first instinct is to… ✔️ Hire a copywriter ✔️ Redesign the website ✔️ Rebrand everything from scratch And hey — sometimes that’s the right move. But way too often, those...

Let me guess. Your marketing feels like a full-time job. You're busy running your business — and the last thing you want is to spend every spare second creating content, writing captions, and figuring out what's "trending." So naturally, your first thought is: "I just...

Let’s be real for a second. Most small business owners start out winging it when it comes to marketing. You open the doors, post something on Facebook, throw up a quick WYSIWYG website, and hope word-of-mouth will carry you. And honestly? That hustle is something to...

If you've ever worked with a marketing agency and felt like you got more confusion than clarity, you're not alone. Maybe they promised the moon and delivered a slightly fancier version of what you already had. Or worse, you walked away with less money, more stress,...